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Does this fit the bill?
You want to kickstart content production without wasting time hiring all the right people.
Maybe you have the strategy but no great writers.
Managing an asynchronous freelance content team is a hassle, and you lack time to help them get it “just right.”
You know content drives leads, but hiring an entire content marketing team is too expensive right now.
If that *is* you, we can make your content production engine smooth like butter — without breaking the bank. 💰
There’s a lot of terrible content out there. It’s so easy to lose hours upon hours reading clickbait articles or fluff pieces that don’t really say anything.
We believe that good content should be unique and insightful, but also well-written and sales optimized.
Unlike many agencies that lower costs by hiring inexperienced writers, or worse, use AI to generate dull content, we do the opposite.
We hire the best writers and lower our costs with well-crafted SOPs, faster onboarding, and more efficient remote hiring.
This means you don’t pay us to mock around and fix poor writing all day. Instead, we do more research and uncover new ways to communicate your offer better.
If that speaks to your company values, continue reading.
Just like pencil sharpening, our content needs an adequate strategy.
Before we start writing, we need a few key strategies and audits in place:
Why?
It clarifies who we are talking to, our UVP, the keywords to rank for, brand voice, unique angle, and much more.
Depending on your previous activities or the industry, we typically start with BOFU (bottom-of-the-funnel) topics that have high-purchase intent, are directly related to our product/service, and will produce quick results.
If the goal is to rank on Google, our topic will be informed by what your potential customers are actively looking for.
If the goal isn’t ranking-focused, then we can be more creative and build content pillars based on your ICPs’ biggest problems.
When it comes to writing, finding the right angle is critical. Without it, your story may not be as engaging as it could be.
This is especially true in journalism, where a good angle can mean the difference between a front-page story and one that gets buried on page 12.
Once we’ve pinpointed what makes your story unique, we focus on that angle and craft your tale around it. We highlight the elements of the story that will interest your target audience the most and make them want to continue reading.
We always draft an outline before writing an article. Here’s why:
An effective writer understands that good content must be well-organized, engaging, and easy to read.
The best writers use short paragraphs, sub-headers, and active voice. They also write like they talk, using casual language that is easy for readers to understand.
They make liberal use of visuals, knowing that readers are more likely to engage with content that is accompanied by images.
Finally, a good writer always strives for a strong conclusion that will leave readers craving for more.
Optimization is the final stage of the content production cycle.
By ensuring that the article is properly formatted, equipped with strong visuals, and SEO-friendly, we increase our chances of ranking at the top.
We use various tools to ensure all necessary keywords are added to your article and then run it through Grammarly to make it error-free.
Finally, we add a meta title and meta description so your article will stand out among search results.
Our content production services start at $4.000 and go up depending on the number of articles per month and additional requested services.
We typically start writing content in month two because month one is reserved for all the audits, preparation, and getting to know your company and services.
On our discovery call, we gather knowledge about your business, goals, and previous marketing activities. Here we'll determine whether we are the right fit to work together.
You will be invited to our Slack channel and project management suite so you can keep track of what we are working on every step of the way.
When strategy, audits, and research are in place, we create outlines and send them to our writers. After optimization and QA, expect to receive content pieces in Slack & our PM suite.
Case Study
Check the simple and powerful process that helped Lempod grow exponentially.
There are three types of metrics we track:
On-page:
SEO ranking:
Conversion metrics:
We recommend at least one article per week. Although the more you can afford, the faster you will rank and gain traction.
If your competitors are publishing a lot more, perhaps you should as well.
Typically clients handle publishing due to privacy reasons. If that’s of no concern to you, then yes, we can.
Ideally? Both.
If we had to choose one over the other, it would have to be QUALITY.
Why?
Dull content, with low word count and no golden nuggets, gets easily ignored with tough competition.
To truly stand out and win, your content has to be unique; it has to say something new or at least in a new way. For that reason, DuoQ operates solely on the “quality over quantity” principle.
This means that we will never prioritize quantity over quality.
Yes.
We work with various agencies that specialize in different services and need our solutions on a “per project” basis.
If you would like to learn more, schedule a regular discovery call or send us an email at hello@duoq.digital.
Currently, we only write in English.
We’ve helped many tech companies like yours create and publish high-quality content consistently, resulting in massive long-term results. Sound interesting? Let’s get in touch.